Why luxury brands dominate Solomon

Luxury is about exclusivity, offering unique experiences that foster deeper commitment to the customer and create excitement around a brand. But while 40 percent of luxury customers with access to the Internet every day by phone, to less than 4 percent of the brands take full advantage of contextual mobile social market economy, advantages of these attributes. While the general perception of mobile phones is that of a medium of mass marketing, its capacity for social interaction and the highly personalized content is also well suited for targeted offers to a public that expects to offer a high demand for service beyond compare. The integration of social networks with inherent features of the mobile location (now combined as "Solomon" was invented) is the interaction with clients to transform and revolutionize the market with brands. Here and Now: The developing luxury market In recent years, the global landscape of luxury and luxury customers has drastically changed due to a change in the economic climate, combined with technological innovation, unprecedented. Today, consumers are focusing less on conspicuous consumption and more on experiences that are inherently better their lives. This demographic group is demanding premium, accurate, timely and commitment. Among the wealth Collaborative, a research center that the habits of consumers with high income studies "look, the rich companies and brands that simplify and improve their lives can be." Little time to save rich consumer services, the time or focus to an unforgettable experience. The company will constantly strengthen its value proposition to ensure that their products and services "worth the money." So who exactly is the consumer of modern luxury? Although definitions of source and geography, class co-prosperity "wealthy" in the United States than with a household income of at least $ 200,000, while the "rich" have varying incomes over $ 500,000. In addition, recent reports show that about 3 percent of the U.S. population, or about 4 million people who earn $ 200,000 or more per year. Connecting with demanding customers anywhere, anytime The field of digital media, particularly the social and mobile convergence, in particular, has the power of consumers. Usually there are luxury customers who are the pioneers in terms technologically savvy to be. After the influx of collaboration, 57 percent of the wealthy, they enjoy having the latest gadgets and be aware of what's up and coming in the technology, compared to only 18 percent of the general population. An estimated 72 percent of wealth are active members of Facebook. They are also on Twitter, the most common: Twitter use increased by 350 percent per year in 2010 and is expected to continue at this pace of expansion through this year. Solomon-based strategies can play a key role in the consumers are interested and excited about the new events, experiences and products. Instead of launching specific initiatives should develop luxury brands mobile-social programs that are truly with an audience in a way that the personal, seamless and improves brand identity interact. Louis Vuitton Court of Appeals dismissed the lawsuit against Warner Bros.