Standing Magazine: African Fashion Bible

The heart of London, one of the world capitals of style, has found African fashion their new home. Based in the bustling heart of the British capital, Arise calls himself African-style primarily Magazine global culture. The bi-monthly publication, which previously met 16 numbers, the first kiosk in 2009 and is now sold in 26 countries around the world. The pages are shown struck a chord with what the magazine called Afropolitans - breathes a new generation of young urban "African people", the fashion and are fascinated by the art and culture. Prada Outlet Online Penny McDonald, director of international management Arise, said there is a gap in the market for a quality offering that would value the diverse African designers while. Eliminating stereotypes about the continent of culture "It was great designers out there who have never had a look at the traditional markets and traditional markets," she said. "We want to show to the other side of the vast continent and c is what he does." The large-format magazine, which was originally published every four months, it was determined that, among other fashion heavy weights from the beginning competitive. For his first cover in 2009, he landed some of the hottest stars of the sparkling, including models Alek Wek and Liya Kebede. Since then, a wide range of African and international icons, including Charlize Theron, Denzel Washington and Alicia Keys have all been featured in Arise. After McDonald, readers and advertisers has been convinced of the quality of the magazine, the biggest challenge in the beginning. "Many people thought in the past," oh, another publication in black, oh my God, I've seen it all, it's full of hair and make-up is. And then suddenly sat back and realized, "My God, is in fact the content strong enough." "We journalists phenomenal, phenomenal models and now they want to participate. Brands that we follow and this trip was very slow, but the signs are there. Hardest battle to keep alive as a publication is received, commercial sustainability of the work and that's what we do, and we move daily sponsors, advertisers, each support only to find us. " Off to highlight the style and African culture through the pages, Arise brings fashion to the mainland gateway to the world reach - in recent years, the magazine has organized a series of events, international fashion, founded to help designers and inspiring young talents to present their creations. More recently, his fifth show from Mercedes-Benz Fashion Week in New York arise. Nicknames African icons this year's glamorous and elegant collections of five African designers: Ozwald Boateng, Tsemaye Binite, Folake Folarin-Coker of Tiffany Amber, Amaka Osakwe of Maki Oh, and Gavin Rajah. "Our goal is to create an international audience and a platform for the talents of the best African fashion," said Helen Jennings, editor of Arise. "We always choose different designers have different aesthetics, so that together, you get a nice wide range - five different voices, five different perspectives of African fashion," she added. "It's the joy of it," she added. "We encourage Africa, but we break down these barriers and assumptions that people, that they are all crazy, draped dresses to be colorful or anything." Nigeria Binite designer who is based in the UK and has also worked for Burberry and Stella McCartney his second appearance at the 6th September event. His show was dominated by "graying jersey tracksuits silver embossing, leather jackets with denim shorts, dresses illusion paneled skin tones and floor sweeper dress, worn crimson evening," said Jennings. Binite said international events such as the New York Auto Show is important to understand the world what it really means to be an African fashion designers. "I hope this will mean people's expectations of what African fashion is to expand," he said. "We are all very comprehensive way we think, the experiences we had, the things we do," he said. "I said an adjacent reality of a new Nigeria -. Nigeria so I'm really at the bottom, but my and my overall risk"