Louis Vuitton is losing ground as the most valuable brand of luxury

  Louis Vuitton is losing ground as the most valuable brand in the world as a luxury competitors such as

Gucci and Prada profits, says a new research report.

The value of the Vuitton brand by 12% over the previous year to $ 22.7 billion, Millward Brown has indicated

in its 2013 BrandZ.

While bagging owned by LVMH Moet Hennessy Louis Vuitton SA, the balance between exclusivity and

affordability, the report said the most valuable luxury brand for the eighth year in a row remains to better

manage competitors.

The value of the Gucci brand PPR SA by 48% to $ 12.7 billion, the third class in the list of luxury, while

the value of Prada increased 63% to $ 9.45 billion, the fourth place, Millward Brown said. Hermes remained

in second place with $ 19100000000, unchanged from the previous year.

As consumers, "make for this luxury, that they feel better by trading against other to place, trademarks of

the road surface, the environment, the impact of this bias feel," Millward Brown said in a statement.

Rolex, Chanel, Cartier, Burberry, Fendi and Coach completed the top 10 most valuable luxury brands study.

The outbreak of Prada was fastest over 13 categories of Millward Brown measured by 95 out of 100 global

brands. Apple has once again estimated at the forefront with its increased 1% to $ 185 billion, according to

the study value.

"Prada brand awareness in China, Russia, Brazil and the Middle East continue to grow," Anastasia

Kourovskaia, Vice President EMEA Millward Brown said.

The study, commissioned by WPP in order, was based on interviews with consumers as well as the analysis of

the performance of the company.