Louis Vuitton prepares Sochi Olympics

  The largest retailer of luxury goods in the world plans to open a branch in Sochi, the host city of the Olympic Winter Games 2014. The company is also running in search of a logistics partner an online store for Russia.

Louis Vuitton (LV) plans to strengthen the brand's presence on the Russian market both through the expansion of existing stores and open new, said Roberto Eggs, president of Louis Vuitton North Europe. Fifth brand store opened in the summer in Sochi. According eggs, because of its location, this memory is conceptually similar to the company's stores in Courchevel and Saint-Tropez.

The luxury retailer was the first in the premium segment to enter the Russian market to open a branch in Stoleshnikov Lane in Moscow in 2003. A second boutique store GUM followed a year later, and three years after St. Petersburg and Yekaterinburg in 2009.

Six years ago the then President and CEO Yves Carcelle said the company was considering opening stores in Rostov-on-Don, Samara and Nizhny Novgorod. But it has since revised these plans to concentrate the decision, rather than being exhausted on the Moscow market, the potential for Roberto Eggs is, by far.

Other CIS countries are also on the radar. The Russian team opened stores in Kazakhstan and Ukraine, and will soon open a branch in Warsaw. Eggs also said that Louis Vuitton had already negotiated an extension of its Stoleshnikov store.

The company did not disclose their investments in Russia or financial performance are. However, according to Roberto Eggs, the dealer is satisfied with his Russian shops were: Everyone, including one that opened in Yekaterinburg four years ago, are profitable. Russia is considered a market among the five priorities.

The company translated its website into Russian for the local public earlier this year. Now he is planning a local online store to create and is a logistics partner. However, the brick and mortar stores remain the priority channel sales for the brand.