Is T -shirt Hanes or Prada ? Without logos, it is difficult to say

We all know that the word mark and logos influence our buying behavior ,Prada bags online and may harm our judgment about the quality of a product. But this video - this was produced in the spring , but it came to our attention earlier this week - that's really drives this point. Branding agency partners Hitchcock shirt bought plain black T-shirt with seven brands , ranging from $ 5 Hanes ( HBI) $ 280 Prada shirt . Then he hid logos to put on mannequins and asked a number of trendy young professionals to try to determine the brand and price of each shirt. You can probably see where this is going : Without the ability to see the brand or price tags had great difficulty subjects to determine which T- shirts were were expensive and cheap. Some were of the quality of what is to be impressed as an expensive Prada shirt and even thought that $ 100 Versace shirt was actually a $ 17 shirt from Zara. And while the volunteers were usually spot-on in their assessments shirts mid-range, some praised the quality and responsiveness of , as it turned out , a $ 5 shirt Hanes be . Before jumping to conclusions , it is interesting to note that Hitchcock the deck a bit filled with black T -shirts, a fundamental element , where the differences between the marks would be difficult to detect . If this were T-shirts or jerseys, we find that the perceived quality would bring much more to the brand and price as the most expensive products would probably use the best materials and superior craftsmanship . With simple cotton T -shirts, the differences are subtle. Prada Fairy Bags " A black t -shirt is not enough information to go wrong , most of the time ," says partner Peter Hitchcock Bysshe . But he says the choice was inspired by the growing popularity of black T-shirts cheap under the Creative Class . "Children today are spending $ 100 to $ 150 on the black t -shirts ... we found this [ more ] ironically as duped by two sommeliers - buck- chuck " he said, referring to the blind taste tests in which alleged wine experts what turns out to be raving alcohol a bargain. So perhaps the most important lesson here is that the shirt is not worth a large sum of money, and you should refer to goods such as shoes and a beautiful city to spend costume. ( Personally , some of my favorite Plain White T -shirts the ones that I bought cheap for an article about the purchase of goods "irregular" . ) But there is also a message on the perception of the brand in general, and it should be a wake-up call , call for anyone who believes that spending more necessarily mean that you should be getting a high quality product more . Of course , sometimes a payment of $ 100 instead of $ 50 means that you have the most durable fabrics and sewing experts. And many brands have a well earned reputation for quality, because they have been known high quality products for years. Prada Clutch But it is also true that only see a brand name such as Versace and Prada may be enough to many customers that the product is worth the higher price to convince - and our perceptions are distorted by as much as we like to believe the opposite . "You can not deny that the quality is subjective, but we see them in person and they are brand name ," says Bysshe . "We had a student who would say. " I do not really care what I wear, "but she was wearing jeans Rag and Bone every day" Hitchcock partner that specializes in the cultivation of this kind of perception of the brand , made the video to show companies how they can benefit from more and more people think too much of their brands. As a consumer, it is a lesson that you should take to heart : Imagine how much money you could save if you learned to ignore your preconceptions about brands? Prada Clutch Bags