Which hotel are you staying

w much Big Data can break down barriers and create a personalized experience in any shopping environment. While Ahrendts discount Louis Vuitton bagcompares it to the web, it also demonstrates how the largest merchants can interact with customers with the same familiarity as the gregarious rug merchants at the Grand Bazaar, hen I go home they're going to be there and everything can be normal again. It helps having a supportive boyfriend - Matt Trethewey - who works in the industry."sance. Yet creative types rarely make successful bosses of big public companies. He will also be paired with an inexperienced chief financial officer, Carol Fairweather, whose predecessor, Stacey Cartwright,

 left in February. A veteran chairman and a recently hired operating chief mitigate this somewhat. Still, Mr. Bailey may be stretched uncomfortably across the two roles. Burberry sells a $325 check flat cap Gucci tote bagand a $650 felted wool number. Both are fine bits of headgear, but no one would wear the two together. Likewise, FTSE 100 chief executives look best wearing just the one hat. And as for her advice to aspiring models? "My advice would be to - and this sounds really cringe - but to follow your heart. Get advice, from your agent and friends and family, but do what you think is best. Don't put yourselwho inquire about your family and serve you tea.

 At the Grand Bazaar, rug merchants ask clever Gucci walletquestions — “Are you here on your honeymoon? Which hotel are you staying at?” — to build an immediate profile of their customer, comparing the answers to their interaction with thousands of customers in the past. The rug merchants can analyze the customers in real-time and create a finely honed and personal shopping experience. At Burberry, the same thing is happening because of the retailer’s use of Big Data. Customer profiles are built based on what garments the customers have tried on (they are tracked using those RFID tags — with