projections Milan Menswear color on a gray

  Clothing Design presents colorful jackets, shorts mid-thigh and slippers without socks in Milan this week to the men, the more gray suits must shine in tough economic times to impress.

The fashion shows in Milan, which ended on Tuesday brought fresh air in an industry begins to feel the effects of the crisis of the euro.

Star shoemaker Ferragamo, known for its classic elegance, surprised the audience with a well-heeled Milan trade while white models in stock with colored suit and sneakers.

Trendsetter Prada explores new colors, geometric patterns and Roberto Cavalli swapped his signature animal prints for a butterly theme.

Is a tribute to the Italian sunny summer day, Gucci, the men looked like tourists in watermelon, green and blue costumes come.


"My starting point was a blatant desire to raise the color of summer," says creative director of Gucci, Frida Giannini.

Armed with ideas, leaders of fashion dismissed concerns about a slowdown in Europe while traveling to the Asian consumer. But some acknowledged there were challenges ahead, in the eastern markets with rapid growth.

Said "China is growing, but not uniformly. The south coast, for example, is always less cities of the second and third place," Ferragamo Chief Executive Michele Norsa on the edge of the exhibition.

Gianluca Brozzetti, Group Chief Executive Roberto Cavalli said branches in China had become hard to find and very expensive.

The turnover of the Italian fashion will fall by 5.2 percent to 60.5 billion euros this year, the industry estimates say, a slight decrease from 15 percent decline in the crisis year of 2009, but a blow to an industry that about 70 percent its sales in Europe.

Industry forecasts in the medium term suggests the global luxury sector will reach 7-9 percent this year, saw double-digit figures over the past two years.

Asia-based men's fashion, it remains a safe place for fashion companies. Bain & Co estimates that sales of men's clothing will grow 14 percent annually, almost twice that of women's fashion luxury.

REAL MEN

Place in Milan, to the leaders of fashion and design on a brave face on hard times. Italian businessman Diego Della Valle as "real men" are united against the crisis.

"We need normal for men of quality. We must work together for change," the head of the luxury shoemaker's death at the idea of ??"Italian portraits" that featured images of self-confidence of women informal business suit and loafers made of leather.

Italian fashion Giorgio Armani created the Dean-jackets and pleated trousers for a new sports-recreation "American Gigolo" look that seduces with its natural elegance. "Too much is going nowhere," he said.

The fashion house Versace Glamorous, but shocked the audience with daring men in gladiator straps and boxes. Pantsuit came with sleeveless jackets and shirts made of metal - a theme also seen in the British brand Burberry, where chains glittered under the natural light to flood onto the podium.

It was to bring famous designers Dolce & Gabbana glamor back to Earth, with more Sicilian than 70 ordinary men, all first-timers on the runway modeling the striped T-shirts in the middle rows of green cactus.