2013年8月1日星期四

Louis Vuitton tops the list of global luxury brand like Fendi coach and crack the top ten, is the doctrine of the brand

The 2013 BrandZ Top 100, compiled a ranking of the most valuable global brands by market research company MillwardBrown, found luxury companies are struggling with the need to balance the exclusivity, new customers through the use of social media visitors. Cheap Chanel Bag "On Facebook, Instagram, Pinterest and other social media platforms, brands across the spectrum of luxury, the tension between the exclusive opportunity to brand and integration required to provide protection to attract new customers,'' he said. The survey said luxury brands become "accessible, collaborative and experimental.'' After a modest purchase, for example, a company might a thank you note on Twitter, while a client can sew receive an invitation to an exclusive show. Coach handbag company owes its position at number 10 on the list for the presence in China, where they at 30 stores by the end of 2012 its total there to 69. The survey said it was among the companies make extensive use of social media and the Internet, "Send more than 1.2 billion messages to selected customers.'' And found that Chinese customers is the key to continuing the fates of luxury companies in Europe. Although the industry has felt the effects of the boundaries of the state official giving and slowing economic growth in China, buying Chinese and Asian tourists to Europe "supports luxury market economically challenging Western Europe,'' he said. Over the past year, the value of the luxury sector has increased by six per cent compared to an increase of 15 percent a year ago, he added. Discount Gucci The top ten brands were: Louis Vuitton, Hermes, Gucci, Prada, Rolex, Chanel, Cartier, Burberry, Fendi and Gucci.

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